LedBy is in Beta — we’re actively improving the experience. Some features may change or occasionally behave unexpectedly.
Share feedbackLedBy was born to solve a structural flaw: the fitness industry is built around buildings, but client loyalty is built around human beings.
Our story
Independent instructors spend years cultivating relationships, yet they are forced to "rent" access to their own clients from studio databases and unpredictable social media algorithms.
When they move locations, launch independent pop-ups, or expand their careers, their communities fragment and they lose their audience.
LedBy changes that. We enable wellness professionals to retain the student relationships they've earned and fill classes with a tap of a button.
Founded
2026
Headquarters
Newport Beach, CA
Leadership team
CEO
For over 23 years, Daniel led his own thriving yoga studio and online fitness platform, all while keeping an active schedule of teaching classes himself. LedBy was born out of Daniel's lived experience and his vision for a future of fitness that is instructor-led.
COO
With over 11 years of software experience across roles such as Product Marketing Manager and Enterprise Account Executive at Google, Salesforce, and Carta, Drew leads go-to-market strategy, growth, and product.
CFO
Shawna leads financial strategy and execution, and brings over 15 years of professional yoga experience and over 20 years as a studio director to the table. Her deep understanding of the fitness community gives LedBy a real edge.
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